Tom emphasises "You need to constantly monitor your budget and PPC spend, only then will you see a good return on investment."

"We as a company employed both traditional means of advertising and online advertising. By far the most cost effective means of bring new traffic to our website was through using online tools. Unlike an advert in a magazine we could actually monitor the amount of traffic we received from specific adverts and keywords."

Marina Info manages the worlds largest marina directory. It boasts: 30 000+ listed marina's with communication channels B2C and a Global Search Facility. Marina Info's main revenue stream are paid listings by marinas and industry related advertising.

Their objectives were twofold. To spread Marina Info's brand awareness through the boating community and to increase the amount of marina listings found on their website. Tom uses both our products to place his adverts across our advertising network. His adverts appeared on boating websites, sailing directories and other industry related portals. Their success was mostly credited to the adverts appearing on websites that were already established and received a good feed of trusted traffic from boating enthusiasts.